Mission Statement 

Public Relations supports Los Angeles World Airports’ goals by establishing and maintaining effective two-way communications with the traveling public, news media, the travel and tourism industry, and other stakeholder audiences regarding the policies, procedures, services, operations, developments and future plans of Los Angeles World Airports and Los Angeles International Airport (LAX).

Through its activities, the division accomplishes the goals of building strong, positive relationships with our customers and surrounding communities; showing how LAX is returning to its former stature as a world-class airport -- respected and admired worldwide; and demonstrating how its employees are becoming a more flexible, more efficient and more effective workforce.

The messages the division sends to its audiences are:

• LAWA actively supports a policy of regionalization of air traffic in Southern California.
  
  
• LAWA and LAX are key to the transportation infrastructure and the economic engine of Southern California and the national aviation system. 
  
  
• The traveling public is a partner with LAX in an effective safety and security program. 
  
  
• Good customer service and popular amenities contribute to revenue generation that in turn enables LAX to make the capital improvements necessary for it to become respected and admired worldwide.
  
  
• Contributions by LAWA employees through various initiatives such as Project Liftoff are valuable to the success of LAWA’s administration, divisions and airports. 
  
  

The division reaches a variety of audiences to inform them about Los Angeles International Airport and its programs. These audiences include:

• General news media at local, state, national and international levels.
• Traveling public in local, national and international marketplaces.
• Travel-tourism industry.
• Tenants and other airport-wide employees.
• Environmental industry.
• Aviation, airport and construction industries.
• Local business.
• National financial investment communities.
• LAWA employees.
• Neighborhood communities by supporting the LAX Community Relations and Business & Job Opportunities Divisions.
• Elected officials by supporting the LAWA Governmental Affairs Division.

Its major responsibilities are to:

• Foster an effective media relations program with local, national and international news organizations through timely and accurate responses to requests for stories and information about LAX.
  
  
• Performing timely, effective crisis communications during emergencies through cooperation with tenants and other city, state and federal agencies using the National Emergency Management System.
  
  
• Execute an on-going passenger services communications program that includes holding more than 65 special events annually on topics of interest to travelers; publishing traveler’s guides, such as All About LAX, Smart Travelers Tips, LAX Guide for Travelers With Disabilities and a monthly on-line newsletter, LAX Connection; conducting outreach to thousands of travelers at public events and travel industry shows; and managing the 24-hour, LAX AiRadio 530 AM station that provides up-to-the-minute status on traffic, parking, security and other airport conditions.
  
  
• Promote information about LAX capital upgrades and improvements through the LAXpectations – Better Travel Ahead campaign. The program uses such tools as in-terminal signage and the LAXpectations newsletter and webpage. The division strives to reach LAX’s tenants, travel-tourism industry, airport-area businesses, Southern California chambers of commerce, elected officials, media, and general public.
  
  
• Expand ridership of the LAX FlyAway bus network through the use of targeted marketing communications using advertising, publicity, and community outreach events. The program includes Union Station, Van Nuys, and Westwood. 
  
  
• Execute an on-going environmental communications program to demonstrate LAX’s commitment to becoming a sustainable green airport. Public Relations staff exhibit at environmental events and forums. The division uses case histories and media story placements to show how LAX leads the aviation industry using the latest techniques in source reduction and recycling, alternative fuel vehicles, water and energy conservation, air quality, and noise management.
  
  
• Uses publications to inform the public and employees about events of interest to both audiences. The Year in Review is published and sent to a wide variety of Public Relations audiences to share LAWA’s accomplishments and initiatives at its four airports. The monthly Aerogramme employee newsletter features stories that support Project LIFTOff organizational change and describe employee actions that reflect organizational change. 
  
  
• Supports LAWA’s need for graphics design through its Graphic Design Services Unit. Each year the unit handles more than 150 graphics design requests annually from the simple to the sophisticated.
  
  
• Keep LAWA internal audience of over 250 subscribers apprised of stories appearing in the local general news and industry media through daily posting of significant stories on LAWA NewsWatch.
  
  
• Keep an ever-increasing number of registered media (currently over 650) around the world apprised of all publicly available information, photos, videos, news conference feeds, etc. on LAWA Electronic Newsroom for Media.
  
  

LAX Public Relations Division
One World Way
Administration East - Room 109
Phone: (424) 646-5260
Facsimile: (310) 646-1894
24-Hour Duty Officer Pager: (310) 523-8994