SAMSUNG AND LOS ANGELES INTERNATIONAL AIRPORT TO GIVE TRAVELERS A POWER BOOST WITH NEW CHARGING STATIONS FOR PORTABLE ELECTRONICS

More than 50 Electrical Charging Stations Installed in Terminals
Improve Customer Service, Provide Convenience

(Los Angeles, California – July 18, 2007) Los Angeles World Airports (LAWA), Samsung Mobile (a division of Samsung Telecommunications America) and airport advertising contractor JCDecaux today launched charging stations in all terminals at Los Angeles International Airport (LAX), allowing travelers the convenience of free electrical re-charging of their mobile phones, laptops and other personal electronics.

Fifty-one 8-1/2-foot-tall, pole-like charging stations have been installed throughout the boarding areas in Terminals 1 through 8 and the Tom Bradley International Terminal. The Samsung Mobile Charging Stations have four outlets per station, allowing multiple travelers to re-charge their electronic devices. They are designed to re-charge personal electronics designed for U.S. voltage (i.e., 120 volts). The electrical re-charging stations are designed with a small shelf to hold electronic equipment.

“As the number of personal electronic equipment has exploded during the past few years, both business and leisure travelers have requested more electrical outlets in our boarding gate areas to recharge equipment while awaiting their flight departures,” said Patricia Tubert, LAWA Deputy Executive Director of Real Estate and Economic Development.

“This new service is part of our continued commitment to implementing customer service initiatives to meet travelers’ needs.”

“If you look around a crowded plane now, you see more travelers with laptops and other personal electronic devices than a decade ago,” said Pete Skarzynski, Samsung Mobile senior vice president. “To celebrate Samsung’s 10th anniversary, we are sponsoring the Samsung Mobile Charging Stations for travelers’ use at LAX free of charge.”

Samsung Telecommunications America is sponsoring the new service as part of the airport’s in-terminal advertising program. LAWA is providing the electricity for the charging stations.

"JCDecaux designed and produced the concept of the Samsung Mobile Charging Stations which will provide a unique service to over 60 million travelers annually at LAX, as well as valuable brand exposure for Samsung. This is the first of many marketing, sponsorship and advertising initiatives available in this venue,” said Jean-Luc Decaux, Co-CEO of JCDecaux NA, Inc.

Los Angeles International Airport 
Los Angeles International Airport is the fifth busiest airport in the world, serving nearly 62 million travelers annually. It is owned and operated by Los Angeles World Airports, a City department that also has three other Southern California airports: LA/Ontario International (ONT), Van Nuys (VNY) and LA/Palmdale Regional (PMD). For more information, please visit www.lawa.org.

About Samsung Telecommunications America 
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics 
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

About JCDecaux

• 2006 revenues: €1,946.4 million
• JCDecaux is listed on the Eurolist of the Euronext Paris stock exchange, and is part of the Euronext 100 and FTSE4Good indices
• N°1 worldwide in street furniture (334,000 advertising panels)
• N°1 worldwide in airport advertising with 141 airports and around 300 transport contracts in metros, buses, tramways and trains (213,000 advertising panels)
• N°1 in Europe for billboards (216,000 advertising panels)
• N°1 in outdoor advertising in China (83,000 advertising panels in 21 different cities)
• N°1 worldwide in self service bicycles
• 763,000 advertising panels in 48 countries
• Present in 3,500 cities with over 10,000 inhabitants
• 8,100 employees
• For more information, please visit www.jcdecaux.com