LARGE-SCREEN INTEGRATED ENVIRONMENTAL MEDIA SYSTEM IN TOM BRADLEY INTERNATIONAL TERMINAL CONTINUES WINNING AWARDS FOR EXCELLENCE
(Los Angeles, CA – June 11, 2014) The large-scale Integrated Environmental Media System (IEMS) in the Tom Bradley International Terminal (TBIT) at Los Angeles International Airport (LAX) continues to collect awards for excellence, elevating LAX’s recognition as a world-class airport. This week the system claimed Best in Show at the 2014 Society for Experiential Graphic Design (SEGD) Global Design Awards.
Since its debut in September 2013, the seven architecturally-scaled media features built within TBIT and designed to enhance the passenger experience have continued to wow visitors and win awards for the team that designed and engineered the system.
The team responsible for the development and installation of the IEMS system includes: MRA International for project direction; Sardi Design for design direction/creative production; Smart Monkeys Inc. (SMI) for system designer and technical consultant; Moment Factory for executive content production; Digital Kitchen for content production; and Electrosonic (ESI) for systems engineering and integration.
Thus far, the TBIT IEMS system has been honored with the following awards for excellence:
1. 2014 SEGD Global Design Awards: Best in Show (MRA/Sardi, IEMS Team)
2. 2014 The One Club Award: Winner of Silver Pencil forSpatial Design/Indoor Space (Moment Factory)
3. 2014 D&AD Graphic Design Award: Winner In Book for Permanent Installations (Moment Factory, MRA/Sardi, SMI)
4. 2014 American Advertising Federation Los Angeles ADDY Awards: Best in Show (Digital Kitchen)
5. 2014 Future. Innovation. Technology. Creativity (FITC) Award: Winner inGenerative category and finalist in Digital Installation category (Moment Factory)
6. 2014 South By South West (SXSW) Interactive Award: Finalist in Technical Achievement category (Moment Factory, MRA/Sardi, SMI)
7. 2014 InAVation Awards: Finalist in International category (Moment Factory, MRA/Sardi, SMI)
8. 2014 Live Design Excellence Awards: Finalist in Architectural Entertainmentcategory (Moment Factory)
9. 2013 ICON Awards: Finalist in Interior of the Year category (SMI)
10. Numix Award (Canada): Experiential Cultural Production
And many more awards are expected to come. Currently the TBIT IEMS is in the running for six additional awards including: the 2014 Cannes International Festival of Creativity (Cannes Lions); 2014 One Show Design Awards; 2014 London International Awards; Communication Arts Design & Advertising Award; Association of Independent Commercial Producers (AICP) Next Awards; and the 2015 Thea Award.
The IEMS makes TBIT the most advanced multi-media environment in a North American airport and is designed to create both an unprecedented passenger experience and a new source of non-aeronautical revenues for Los Angeles World Airports. The revenue-generating platform, which has not yet begun selling advertising space, is considered the first sponsorship program at a U.S. airport.
“I have always known what a huge impact the Integrated Environmental Media System would have on the passenger experience at LAX,” LAWA Executive Director Gina Marie Lindsey said. “Now, with the acknowledgement offered through these awards, the world knows it too. Many thanks to our project team for bringing this world class multi-media system to our world-class airport.”
The IEMS system displays more than four hours of original multimedia content at resolutions up to eight times standard high definition. It is the first media system to synchronize multiple features through a state-of-the-art, content-management system that creates an integrated environmental experience based on intelligence from live data, including flight departure and arrival information, and passenger interactions.
Comprised of over 12,000 square feet of light-emitting-diode (LED) tiles, hundreds of liquid-crystal-display (LCD) screens, and some 60 ultra-high-resolution multimedia productions totaling more than four hours of original content, the IEMS was carefully designed to enhance the passenger experience. Much more than screens on walls, this system is an integral part of the built environment that effectively makes the TBIT experience an unforgettable one for every passenger.
About Los Angeles International Airport (LAX)
LAX is the sixth busiest airport in the world and third in the United States, serving nearly 66.7 million passengers in 2013. LAX offers 692 daily nonstop flights to 85 cities in the U.S. and 928 weekly nonstop flights to 67 cities in 34 countries on 64 commercial air carriers. LAX ranks 14th in the world and fifth in the U.S. in air cargo tonnage processed, with over 1.9 million tons of air cargo valued at over $91.6 billion. An economic study in 2011 reported that operations at LAX generated 294,400 jobs in Los Angeles County with labor income of $13.6 billion and economic output of more than $39.7 billion. This activity added $2.5 billion to local and state revenues. LAX is part of a system of three Southern California airports – along with LA/Ontario International and Van Nuys general aviation – that are owned and operated by Los Angeles World Airports, a proprietary department of the City of Los Angeles that receives no funding from the City’s general fund.
As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services, and activities. Alternative formats in large print, braille, audio, and other forms (if possible) will be provided upon request.
