LAX MARKS NEXT PHASE OF MULTI-BILLION-DOLLAR MODERNIZATION WITH CAMPAIGN TO KEEP PUBLIC UP-TO-DATE ON PROGRESS
‘LAX is Happening’ Campaign Adds Animated Videos to Inform Travelers About Airport Improvements; Provides Updated Traveler Tips on Navigating Construction
The campaign builds on the use of visually memorable and colorful icons – introduced in the campaign’s first phase in 2014 – that help guide travelers to information on improvements, as well as important travel and traffic tips. For 2015, these icons have been brought to life in new humorous animated video shorts .
These shareable animated videos include highlights of overall modernization: “Your layover is getting a makeover;” to new retail options – “Shop ‘til you depart;”to pointing travelers to useful traffic tips and shortcuts – “Airport traffic can be a pain in the asphalt.” The icons and videos also translate universally for the millions of international travelers coming through LAX each year. Watch videos here .
In addition to featuring real-time LAX vehicle traffic conditions and pedestrian walking maps, the site has been refreshed with a breaking news section and new travel and traffic tips. Information on specific terminal-by-terminal impacts and improvements will soon be added. The site also includes a live stream of the airport’s @FlyLAXAirport Twitter feed, and links to project fact sheets and other easy-to-access updates. Using responsive design technology, the site is optimized for desktop, tablet and mobile use to help travelers on-the-go stay connected and plan ahead from any device.
Major LAX modernization projects currently planned or underway include construction of a secured T4 Connector between Terminal 4 and the new $1.9-billion Tom Bradley International Terminal; renovations of Terminals 1 and 5; a $118-million Curbside Appeal Project, which will provide a new, dramatically upgraded exterior along the Central Terminal Area (CTA) loop; a number of new traffic safety and roadway improvements, including an Upper/Departures Level retrofit; new inline baggage-handling and screening systems; new escalators, elevators and moving walkways; a replacement Central Utility Plant to more efficiently heat and cool all Central Terminal Area facilities; more electrical charging stations; as well as renovations and upgrades in the other terminals at LAX.
All enhancements are part of the ongoing $8.5 billion LAX Modernization Program, which is funded by operating revenues, capital improvement program funds, fees from airlines, passenger facility charges and airport revenue bond proceeds. No money from the Los Angeles City General Fund is being used for modernization improvements.
About Los Angeles International Airport (LAX)
LAX is the fifth busiest airport in the world and second in the United States. LAX served nearly 70.7 million passengers in 2014. LAX offers 692 daily nonstop flights to 85 cities in the U.S. and 928 weekly nonstop flights to 67 cities in 34 countries on 59 commercial air carriers. LAX ranks 14th in the world and fifth in the U.S. in air cargo tonnage processed, with over two million tons of air cargo valued at over $91.6 billion. An economic study in 2011 reported that operations at LAX generated 294,400 jobs in Los Angeles County with labor income of $13.6 billion and economic output of more than $39.7 billion. This activity added $2.5 billion to local and state revenues. LAX is part of a system of three Southern California airports – along with LA/Ontario International and Van Nuys general aviation – that are owned and operated by Los Angeles World Airports, a proprietary department of the City of Los Angeles that receives no funding from the City’s general fund.
As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services, and activities. Alternative formats in large print, braille, audio, and other forms (if possible) will be provided upon request.
