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FOR IMMEDIATE RELEASE
June 21, 2018
Contact:
Jocelyn Steele
LAX Public Relations
(424) 646-5260
Charlie Kendall, 2018 Otis College Graduate, takes a selfie in front of his design, "Alternative Transportation" in Terminal 6.
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LAX and Otis College of Art and Design Unveil Art for "100percentLA" Summer Selfie Campaign
(Los Angeles, CA) Today, Los Angeles World Airports (LAWA), in partnership with the Otis College of Art and Design, held a ribbon-cutting ceremony to unveil original art and design work created by recent Otis College graduates for the Summer Selfie campaign, "100percentLA," at Los Angeles International Airport (LAX).
The campaign uses art and design to highlight the many facets of Los Angeles that make the city unique, such as beautiful beaches, enchanting deserts and cultural diversity. During the event, 2018 Otis College graduates, Charlie Kendall, Alice Hur and Zehan Sheng's design work was unveiled in Terminal 6 on the Departures Level. Hur, a Digital Media, Motion Graphics graduate, created "Paradise," Kendall, a Communication Arts, Illustration graduate, created "Alternative Transportation," and Sheng, a Digital Media, Motion Graphics graduate, designed "Journey."
The LAX Pets Unstressing Pets therapy dogs and Guest Services staff were also on hand to invite travelers to take selfies at the event while using the artwork as their backdrops.
LAWA Deputy Executive Director Keith Wilschetz, Otis College Vice-President of Communications and Marketing Jeffrey Perkins, Otis College graduates and LAWA staffers unveil new designs at today's event.
“LAX is excited to partner with Otis College of Art and Design for the ‘100percentLA’ campaign, which highlights the creativity and vibrancy of our City as seen through the eyes of young local artists and designers,” said Keith Wilschetz, Deputy Executive Director for Emergency Management and Operations, LAWA. “These exciting works of art, which will be installed throughout our LAX terminals this summer, help create a uniquely LA experience for our guests and a provide an opportunity for them to engage in the campaign and share their own LA stories.”
"We are thrilled to partner with LAX to showcase the work of a few of our recent graduates," said Bruce W. Ferguson, President of Otis College of Art and Design. "Social media has opened art and design to the world and this project promises an opportunity for Angeleños and visitors alike, to celebrate the vibrancy of Los Angeles. This year Otis College turns 100, and there’s no better time to celebrate our LA legacy than in this campaign.”
2018 Otis College Graduate Alice Hur takes a selfie in front of her design, "Paradise."
The "100percentLA" campaign will run throughout the summer at LAX. Additional artwork from Otis College graduates will be installed in various terminals for guests to take selfies and post on social media with the following hashtags: #100percentLA, #FlyLAX, and #OtisCollege.
2018 Otis College Graduate Zehan Sheng takes a selfie in front of her design, "Journey."
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About Los Angeles International Airport (LAX)
LAX is the fifth busiest airport in the world, second in the United States, and was named Skytrax’ 2017 Top 10 Most Improved Airports. LAX served more than 80.9 million passengers in 2016. LAX offers 742 daily nonstop flights to 101 cities in the U.S. and 1,280 weekly nonstop flights to 77 cities in 42 countries on 64 commercial air carriers. LAX ranks 14th in the world and fifth in the U.S. in air cargo tonnage processed, with more than 2.2 million tons of air cargo valued at over $101.4 billion. LAX handled 697,138 operations (landings and takeoffs) in 2016.
An economic study based on 2014 operations reported LAX generated 620,610 jobs in Southern California with labor income of $37.3 billion and economic output (business revenues) of more than $126.6 billion. This activity added $6.2 billion to local and state revenues and $8.7 billion in federal tax revenues. The study also reported that LAX’s ongoing capital-improvement program creates an additional 121,640 annual jobs with labor income of $7.6 billion and economic output of $20.3 billion, $966 million in state and local taxes, and $1.6 billion in federal tax revenues.
LAX is part of a system of two Southern California airports – along with Van Nuys general aviation – that are owned and operated by Los Angeles World Airports, a proprietary department of the City of Los Angeles that receives no funding from the City’s general fund.
For more information about LAX, please visit
www.lawa.aero/lax or follow on Twitter @flyLAXAirport, on Facebook at
www.facebook.com/LAInternationalAirport, and on YouTube at
www.YouTube.com/laxairport1. Information about LAX’s ongoing multi-billion- dollar LAX Modernization Program, as well as tips and shortcuts to help navigate LAX during construction, are available at www.LAXisHappening.com.
As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services, and activities. Alternative formats in large print, braille, audio, and other forms (if possible) will be provided upon request.
About Otis College of Art and Design
Established in 1918, Otis College of Art and Design offers undergraduate and graduate degrees in a wide variety of visual and applied arts, media, and design. Core programs in liberal arts, business practices, and community-driven projects support the College’s mission to prepare diverse students to enrich the world through their creativity, skill, and vision. Throughout the 2018 / 2019 academic year, the College celebrates its centennial year with the 100 Percent initiative, a wide-ranging initiative spotlighting the contributions of Otis alumni and current students with a series of commissioned projects, talks, exhibitions and events at the campus and throughout Los Angeles. For more information about Otis College, please visit
www.otis.edu or follow on Twitter @otiscollege, on Facebook at
www.facebook.com/otiscollege, and on YouTube at
www.YouTube.com/OtisCollege.
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