A VIRTUAL HELP DESK IS NOW AVAILABLE AT LAX FOR GUESTS TO RECEIVE REMOTE ASSISTANCE FROM A LIVE GUEST EXPERIENCE MEMBER
For Immediate Release
July 1, 2020
Contact:
LAX Public Relations
(424) 646-5430
This new innovation is one more way that Los Angeles World Airports is ensuring that guests can Travel Safely at LAX
(Los Angeles, CA) Guests at Los Angeles International Airport (LAX) now have access to Guest Experience Members (GEMs) via a two-way video monitor that is part of a pilot program to bring virtual help to the airport's information booths.
The Virtual Assistance pilot program, which is now available in Terminal 2, allows airport guests to have real-time conversations with a customer service professional over a touch-free tablet system installed at the information booths. Virtual assistance is one of many innovations deployed to help guests travel safely at LAX.
"Los Angeles World Airports (LAWA) is committed to being an international leader in creating a safe, healthy and clean airport experience, which includes creating a touchless and contactless environment wherever possible," said Justin Erbacci, Chief Executive Officer, LAWA. "Our Virtual Assistance pilot program is just one more way that we are using innovative technologies to maintain a world-class level of service while still keeping travelers safe."
As guests approach the information booth located on Lower/Arrivals level, they will find a tablet connected to a GEM waiting to help them from a remote location. GEMs are available to answer questions between 7 a.m. and 10:30 p.m. daily. The live video feed means guests can simply walk up to a tablet and begin a conversation as needed.
Some of the services offered by GEMs include help with directions, ground transportation, shopping and dining recommendations and more. If guests require immediate attention from medical or law enforcement personnel, the GEM can request their presence on the guest’s behalf. Should a guest require translation assistance in a foreign language, the GEM will contact LAX's translation service.
The Virtual Assistance pilot project uses equipment already owned by the airport, and will continue through the end of the year.
The Virtual Assistance program is part of LAWA's ongoing efforts to help guests travel safely through LAX with the help of updated best practices and newly installed equipment. More information can be found at https://www.flylax.com/travelsafely. Click here to watch a video of the new Virtual Assistance in action.
LAX, the sixth-busiest airport in the world serving nearly 66 million guests in 2022, is owned and operated by Los Angeles World Airports (LAWA), a proprietary, revenue-generating department of the City of Los Angeles that also governs Van Nuys Airport (VNY). As the international gateway to the Southern California region, LAX and its partners are dedicated to meeting global airport standards for customer satisfaction, safety, regional economic leadership, organizational performance and sustainability.
To better serve the millions of domestic and international guests that travel through LAX each year, the airport is undergoing a multi-billion-dollar capital improvement program to modernize its entire campus. Initiatives underway include an Automated People Mover, a Consolidated Rental Car Facility and two projects that will each add over one million square feet to the airport's existing property: Terminal 9 and Concourse 0. For more information about LAX, its transformation and its environmental, social and local workforce commitments, please visit flylax.com. Follow LAX on X (formally Twitter), Instagram, LinkedIn, Facebook and YouTube.
As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services, and activities. Alternative formats in large print, braille, audio, and other forms (if possible) will be provided upon request.